A Crucial Metric of Podcasting’s Health

Tom Webster
4 min readApr 6, 2021

Every year, Edison Research and Triton Digital produce the Infinite Dial, which for nearly 25 years has been (among other things) the most reliable bellweather of the current state of audio consumption in the U.S. For podcasters, the numbers have taken on an even greater import as the medium’s annual “health check,” so I wanted to provide a little insight into how to read some of the health indicators that might…

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Tom Webster

Partner, Sounds Profitable. Leading voice in podcasting, digital audio, and greyhounds