A Crucial Metric of Podcasting’s Health

Every year, Edison Research and Triton Digital produce the Infinite Dial, which for nearly 25 years has been (among other things) the most reliable bellweather of the current state of audio consumption in the U.S. For podcasters, the numbers have taken on an even greater import as the medium’s annual “health check,” so I wanted to provide a little insight into how to read some of the health indicators that might…

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Tom Webster

Tom Webster

SVP, Edison Research. Co-author of The Infinite Dial, The Podcast Consumer, The Social Habit, and other widely cited studies. Newsletter http://ihearthin.gs