A Pointed Perspective on the Purported Podfading Problem

By Don Toofee from Dammam, KSA — empty chair, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=32225232

Recently, my friend Steve Goldstein posted an article using stats from Blubrry that track the total number of historical podcasts (approximately 706,000) and the percentage of those that were updated in the last year (39%) or even Feb-April of this year (18%).

I’ve seen this article and the Blubrry stats shared across social media and multiple podcasting groups on…

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SVP, Edison Research. Co-author of The Infinite Dial, The Podcast Consumer, The Social Habit, and other widely cited studies. Newsletter http://ihearthin.gs

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Tom Webster

Tom Webster

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SVP, Edison Research. Co-author of The Infinite Dial, The Podcast Consumer, The Social Habit, and other widely cited studies. Newsletter http://ihearthin.gs