The Most Dangerous Research Practice in Radio Today
6 min readMar 21, 2019
Recently, the Pew Research Center published an update on the state of telephone research and noted that they continue to move more and more of their polling to online panels. We, too, have moved to incorporate more and more online sample into our survey efforts. In some cases, we continue to do telephone surveys (with mobile phone sample); in others, we pursue a hybrid approach combining telephone and…