Three Reasons Creatives Should Embrace, Not Fear, The Role of AI

Tom Webster
9 min readDec 13, 2022
Photo by Manuel on Unsplash

Recently, I wrote about brand safety and brand suitability in podcasting, the topics of our latest research project, Safe and Sound. I knew that I needed to come up with a solid distinction between the two concepts, because they are managed very differently. I gave it a couple of stabs, but brain-addled by RSV/Anthrax/The Grippe or whatever else is making everyone sick right now…

Tom Webster

Partner, Sounds Profitable. Leading voice in podcasting, digital audio, and greyhounds