Three Reasons Creatives Should Embrace, Not Fear, The Role of AI
Recently, I wrote about brand safety and brand suitability in podcasting, the topics of our latest research project, Safe and Sound. I knew that I needed to come up with a solid distinction between the two concepts, because they are managed very differently. I gave it a couple of stabs, but brain-addled by RSV/Anthrax/The Grippe or whatever else is making everyone sick right now, I was struggling for clear writing.
So, I gave ChatGPT a shot. You’ve seen the term thrown around a bit, or even used it. For those who haven’t, ChatGPT is a new kind of chatbot — much more advanced than you have likely ever encountered. This AI-driven dialogue engine is vastly more powerful than “Julie” who takes your Amtrak reservations (sorry, Jules). No, ChatGPT is designed to do something that almost feels like magic, or actual thinking, or magical thinking. You give it a prompt, like “write me a term paper about the importance of public beheadings in England to the works of Lewis Carroll” (a thing I believe I actually wrote in grad school), and you will get something back that is either wondrously or terrifyingly like real, human writing.
I’ve played around with it before, so I was comfortable with using it for this query: “Define and describe the difference between brand safety and brand suitability in advertising.” What I got…
