Three Ways To Survive Podcasting’s Existential Crisis

Tom Webster
The Startup
Published in
13 min readAug 29, 2019

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Image credit: “Boston Skyline,” Tom Webster, 2019

Podcasting has had a pretty significant year. But I have to tell you about a question I have gotten an alarming number of times from journalists over the past few months: Are we at “Peak Podcasting?” I am sure you have some opinions about that. I’ll share mine at the end. But here’s what I can tell you — peak or not, it has changed because the audience has changed.

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Tom Webster
The Startup

Partner, Sounds Profitable. Leading voice in podcasting, digital audio, and greyhounds