What is the Biggest Platform in Podcasting Today?

Today I want to dive into some recent data on platforms put out by two Podcast hosting companies (Libsyn and Buzzsprout) and how to think about these kinds of data in the future. There will also be animals.

First, the facts of the case: both hosting companies recently released data on the percentage of their downloads by platform, and there were some sharp differences. According…

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Tom Webster

Tom Webster

SVP, Edison Research. Co-author of The Infinite Dial, The Podcast Consumer, The Social Habit, and other widely cited studies. Newsletter http://ihearthin.gs