What is the Biggest Platform in Podcasting Today?

Today I want to dive into some recent data on platforms put out by two Podcast hosting companies (Libsyn and Buzzsprout) and how to think about these kinds of data in the future. There will also be animals.

First, the facts of the case: both hosting companies recently released data on the percentage of their downloads by platform, and there were some sharp differences. According to the excellent reporting on the topic from Podnews, Libsyn reported that Apple accounted for 60% of their April downloads, while Spotify came in a skosh over 13.5%. Meanwhile, their rivals at Buzzsprout also released their April data, and it showed a Very Different Thing: Apple and Spotify tied at around 29%.

James Cridland, the editor of Podnews, did a great job diving into some of the more technical aspects of these data, and concluded that Libsyn was overstating Apple, and Buzzsprout somewhat understating Apple. Do read that. But, as he also states, these technical issues don’t account for the full measure of disparity between the two services. Inside Podcasting reported on the issue, advising that podcasters would do well to question the data they receive from their hosting platforms.

I’ll pose a question that at least some of you may be thinking — why do we care? I’ll give you two reasons: one, as James himself said in the post…