PinnedTom WebsterThree Reasons Creatives Should Embrace, Not Fear, The Role of AIRecently, I wrote about brand safety and brand suitability in podcasting, the topics of our latest research project, Safe and Sound. I knew…·9 min read·Dec 13, 2022--3--3
PinnedTom WebsterDemocrats And Republicans Agree: Facebook Needs To Be RegulatedIn September, 2021, the Wall Street Journal published a series of articles under the umbrella of The Facebook Files, detailing a number of…8 min read·Jan 4, 2022--1--1
Tom WebsterThe State of Podcasting in 2022: Back to WorkEach year, Edison Research produces the longest-running study of consumer media usage and behaviors in America, the Infinite Dial report…9 min read·Mar 30, 2022----
Tom WebsterIs Facebook Your Problem?This week, former Facebook employee Frances Haugen testifed before Congress that Facebook harms children, stokes division, and is actively…·6 min read·Oct 7, 2021----
Tom WebsterWhat is the Biggest Platform in Podcasting Today?Today I want to dive into some recent data on platforms put out by two Podcast hosting companies (Libsyn and Buzzsprout) and how to think…·9 min read·May 27, 2021--2--2
Tom WebsterA Crucial Metric of Podcasting’s HealthEvery year, Edison Research and Triton Digital produce the Infinite Dial, which for nearly 25 years has been (among other things) the most…·4 min read·Apr 6, 2021--2--2
Tom WebsterThe State of Podcast Listening for 2021: Podcasting Finds a WayOn Thursday, March 11, Edison Research and Triton Digital released the 2021 edition of The Infinite Dial, America’s longest-running study…·6 min read·Mar 12, 2021--2--2
Tom WebsterThe Year of Living DangerlesslyLife is all about risks, I’m told. We take personal risks at managed points in our life — going off to college, changing jobs, asking…·4 min read·Mar 10, 2021----
Tom WebsterThe Half-Dirty Glass of Social Media: New Research on Twitter, Facebook, and the NewsOne thing liberals and conservatives agree upon·9 min read·Feb 18, 2021----
Tom WebsterYou’re Going To Ruin ClubhouseYou’re going to ruin Clubhouse.·5 min read·Feb 3, 2021--1--1