PinnedTom WebsterThree Reasons Creatives Should Embrace, Not Fear, The Role of AIRecently, I wrote about brand safety and brand suitability in podcasting, the topics of our latest research project, Safe and Sound. I knew…Dec 13, 20223Dec 13, 20223
PinnedTom WebsterDemocrats And Republicans Agree: Facebook Needs To Be RegulatedIn September, 2021, the Wall Street Journal published a series of articles under the umbrella of The Facebook Files, detailing a number of…Jan 4, 20221Jan 4, 20221
Tom WebsterThe State of Podcasting in 2022: Back to WorkEach year, Edison Research produces the longest-running study of consumer media usage and behaviors in America, the Infinite Dial report…Mar 30, 2022Mar 30, 2022
Tom WebsterIs Facebook Your Problem?This week, former Facebook employee Frances Haugen testifed before Congress that Facebook harms children, stokes division, and is actively…Oct 7, 2021Oct 7, 2021
Tom WebsterWhat is the Biggest Platform in Podcasting Today?Today I want to dive into some recent data on platforms put out by two Podcast hosting companies (Libsyn and Buzzsprout) and how to think…May 27, 20212May 27, 20212
Tom WebsterA Crucial Metric of Podcasting’s HealthEvery year, Edison Research and Triton Digital produce the Infinite Dial, which for nearly 25 years has been (among other things) the most…Apr 6, 20212Apr 6, 20212
Tom WebsterThe State of Podcast Listening for 2021: Podcasting Finds a WayOn Thursday, March 11, Edison Research and Triton Digital released the 2021 edition of The Infinite Dial, America’s longest-running study…Mar 12, 20212Mar 12, 20212
Tom WebsterThe Year of Living DangerlesslyLife is all about risks, I’m told. We take personal risks at managed points in our life — going off to college, changing jobs, asking…Mar 10, 2021Mar 10, 2021
Tom WebsterThe Half-Dirty Glass of Social Media: New Research on Twitter, Facebook, and the NewsOne thing liberals and conservatives agree uponFeb 18, 2021Feb 18, 2021
