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Tom Webster
Tom Webster

7.7K Followers

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Three Reasons Creatives Should Embrace, Not Fear, The Role of AI

Recently, I wrote about brand safety and brand suitability in podcasting, the topics of our latest research project, Safe and Sound. I knew that I needed to come up with a solid distinction between the two concepts, because they are managed very differently. …

AI

9 min read

Three Reasons Creatives Should Embrace, Not Fear, The Role of AI
Three Reasons Creatives Should Embrace, Not Fear, The Role of AI
AI

9 min read


Pinned

Democrats And Republicans Agree: Facebook Needs To Be Regulated

In September, 2021, the Wall Street Journal published a series of articles under the umbrella of The Facebook Files, detailing a number of explosive revelations about how the tech company has affected our lives by manipulating the information we see in our social media feeds. …

Politics

8 min read

Democrats And Republicans Agree: Facebook Needs To Be Regulated
Democrats And Republicans Agree: Facebook Needs To Be Regulated
Politics

8 min read


Mar 30, 2022

The State of Podcasting in 2022: Back to Work

Each year, Edison Research produces the longest-running study of consumer media usage and behaviors in America, the Infinite Dial report. …

Podcasting

9 min read

The State of Podcasting in 2022: Back to Work
The State of Podcasting in 2022: Back to Work
Podcasting

9 min read


Oct 7, 2021

Is Facebook Your Problem?

This week, former Facebook employee Frances Haugen testifed before Congress that Facebook harms children, stokes division, and is actively damaging our democracy. Worse, Haugen said, they know it, and have chosen to pursue profits over the mental and in some cases physical health of its users. It remains to be…

Social Media

6 min read

Is Facebook Your Problem?
Is Facebook Your Problem?
Social Media

6 min read


May 27, 2021

What is the Biggest Platform in Podcasting Today?

Today I want to dive into some recent data on platforms put out by two Podcast hosting companies (Libsyn and Buzzsprout) and how to think about these kinds of data in the future. There will also be animals. First, the facts of the case: both hosting companies recently released data…

Podcast

9 min read

What is the Biggest Platform in Podcasting Today?
What is the Biggest Platform in Podcasting Today?
Podcast

9 min read


Apr 6, 2021

A Crucial Metric of Podcasting’s Health

Every year, Edison Research and Triton Digital produce the Infinite Dial, which for nearly 25 years has been (among other things) the most reliable bellweather of the current state of audio consumption in the U.S. …

Podcasting

4 min read

A Crucial Metric of Podcasting’s Health
A Crucial Metric of Podcasting’s Health
Podcasting

4 min read


Mar 12, 2021

The State of Podcast Listening for 2021: Podcasting Finds a Way

On Thursday, March 11, Edison Research and Triton Digital released the 2021 edition of The Infinite Dial, America’s longest-running study of consumer media habits (you can watch a replay of the webinar and download all of the slides here.) The podcasting community pays very close attention to these numbers every…

Podcasting

6 min read

The State of Podcast Listening for 2021: Podcasting Finds a Way
The State of Podcast Listening for 2021: Podcasting Finds a Way
Podcasting

6 min read


Mar 10, 2021

The Year of Living Dangerlessly

Life is all about risks, I’m told. We take personal risks at managed points in our life — going off to college, changing jobs, asking someone out for the first time. We get to decide these for ourselves, largely. Sometimes, we don’t get to choose. With COVID, we have all…

Covid-19

4 min read

The Year of Living Dangerlessly
The Year of Living Dangerlessly
Covid-19

4 min read


Feb 18, 2021

The Half-Dirty Glass of Social Media: New Research on Twitter, Facebook, and the News

One thing liberals and conservatives agree upon — Recently, Edison Research (my company) published the first data from our new syndicated tracking study of social media, The Social Habit. Entitled “Twitter Before and After Trump,” the report took a snapshot of social media usage immediately before January 9th, 2021 (the day after President Trump and approximately 70,000 other…

Social Media

9 min read

The Half-Dirty Glass of Social Media: New Research on Twitter, Facebook, and the News
The Half-Dirty Glass of Social Media: New Research on Twitter, Facebook, and the News
Social Media

9 min read


Feb 3, 2021

You’re Going To Ruin Clubhouse

You’re going to ruin Clubhouse. If you haven’t used Clubhouse yet, feel free to skip this post. This is not a “Clubhouse is going to fail” prediction. I actually think it’s awesome for very small group conversations. I’ve fired up rooms on my morning walks and had some delightful, quick…

Clubhouse

5 min read

You’re Going To Ruin Clubhouse
You’re Going To Ruin Clubhouse
Clubhouse

5 min read

Tom Webster

Tom Webster

7.7K Followers

Partner, Sounds Profitable. Leading voice in podcasting, digital audio, and greyhounds

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