PinnedMember-onlyThree Reasons Creatives Should Embrace, Not Fear, The Role of AIRecently, I wrote about brand safety and brand suitability in podcasting, the topics of our latest research project, Safe and Sound. I knew that I needed to come up with a solid distinction between the two concepts, because they are managed very differently. …AI9 min readAI9 min read
PinnedDemocrats And Republicans Agree: Facebook Needs To Be RegulatedIn September, 2021, the Wall Street Journal published a series of articles under the umbrella of The Facebook Files, detailing a number of explosive revelations about how the tech company has affected our lives by manipulating the information we see in our social media feeds. …Politics8 min readPolitics8 min read
Mar 30, 2022The State of Podcasting in 2022: Back to WorkEach year, Edison Research produces the longest-running study of consumer media usage and behaviors in America, the Infinite Dial report. …Podcasting9 min readPodcasting9 min read
Oct 7, 2021Member-onlyIs Facebook Your Problem?This week, former Facebook employee Frances Haugen testifed before Congress that Facebook harms children, stokes division, and is actively damaging our democracy. Worse, Haugen said, they know it, and have chosen to pursue profits over the mental and in some cases physical health of its users. It remains to be…Social Media6 min readSocial Media6 min read
May 27, 2021Member-onlyWhat is the Biggest Platform in Podcasting Today?Today I want to dive into some recent data on platforms put out by two Podcast hosting companies (Libsyn and Buzzsprout) and how to think about these kinds of data in the future. There will also be animals. First, the facts of the case: both hosting companies recently released data…Podcast9 min readPodcast9 min read
Apr 6, 2021Member-onlyA Crucial Metric of Podcasting’s HealthEvery year, Edison Research and Triton Digital produce the Infinite Dial, which for nearly 25 years has been (among other things) the most reliable bellweather of the current state of audio consumption in the U.S. …Podcasting4 min readPodcasting4 min read
Mar 12, 2021Member-onlyThe State of Podcast Listening for 2021: Podcasting Finds a WayOn Thursday, March 11, Edison Research and Triton Digital released the 2021 edition of The Infinite Dial, America’s longest-running study of consumer media habits (you can watch a replay of the webinar and download all of the slides here.) The podcasting community pays very close attention to these numbers every…Podcasting6 min readPodcasting6 min read
Mar 10, 2021Member-onlyThe Year of Living DangerlesslyLife is all about risks, I’m told. We take personal risks at managed points in our life — going off to college, changing jobs, asking someone out for the first time. We get to decide these for ourselves, largely. Sometimes, we don’t get to choose. With COVID, we have all…Covid-194 min readCovid-194 min read
Feb 18, 2021Member-onlyThe Half-Dirty Glass of Social Media: New Research on Twitter, Facebook, and the NewsOne thing liberals and conservatives agree upon — Recently, Edison Research (my company) published the first data from our new syndicated tracking study of social media, The Social Habit. Entitled “Twitter Before and After Trump,” the report took a snapshot of social media usage immediately before January 9th, 2021 (the day after President Trump and approximately 70,000 other…Social Media9 min readSocial Media9 min read
Feb 3, 2021Member-onlyYou’re Going To Ruin ClubhouseYou’re going to ruin Clubhouse. If you haven’t used Clubhouse yet, feel free to skip this post. This is not a “Clubhouse is going to fail” prediction. I actually think it’s awesome for very small group conversations. I’ve fired up rooms on my morning walks and had some delightful, quick…Clubhouse5 min readClubhouse5 min read
